Privacy Policy


This Privacy Policy describes how Kent Informatics, Inc. handles information about you we get from our website. In this document, our company, Kent Informatics, Inc., is sometimes called “Kent Informatics,” “we,” or “us.” We may also own other companies, or be closely connected to other companies (subsidiaries and affiliates). They're also covered by this Policy. “You” means you, the user of our website.

Your privacy is important to us. This Policy explains what information we collect, what we do with it, and how we protect it.

What Do We Collect?

Browser information

When you access our website, we may collect and store information about your browser, your IP address, and what web pages you visit. The information sent back to us may indicate what kind of computer and operating system you have, and your preferred language. Your IP address may tell us your approximate location. Each time you click a page, that information is also recorded, along with the page you came from. All this information may be saved in log files (logs) on our servers. We may also use third-party services to help us track website usage. Those services may store similar information on their own servers.

This information is used to learn about who's visiting our website, and to make it better. In most cases, to analyze this data, we combine it with that of many other users. If we suspect a problem with our website, we may look at individual log records in order to figure out what happened.

You can block or obscure some of the above information. Our website doesn't need most of this information to work correctly.

Links to other websites

Our website may contain links to other websites. Those third-party websites are independent from us, and we don't control what they show, or what they do. We're not responsible for their content, or their own privacy practices. If you access a third-party website, you're responsible for what happens. If you use a third-party website or program, and allow them to access your personal information, you do so at your own risk.

When you make a purchase

When you make a purchase, we ask for your name, email address, phone number, mailing address, and credit or debit card number.

If you contact us

If you contact us directly, we'll receive the contents of your message and any attachments you provide.

How We Use Your Information

To improve the website

We use some of the information we collect to find and fix problems with the website.

To learn about our users

We analyze the information we collect to learn more about our users. We may combine information from many users into statistical summaries. These summaries don't contain any personal information. We may use these summaries for internal functions, such as accounting and auditing. We may also disclose these summaries to others, for business purposes. For example, we may tell our business partners the number of visitors to our website.

To communicate with you

We may send you emails, or push notifications to your mobile device, to verify your account. We may also send you instructions, reminders, or other important service-related notices.

We may also send you marketing messages. These may include newsletters, surveys, special offers, or other promotional material. Where required, we'll obtain your permission before sending you these notices. You may opt out of these notices. You can do this by clicking a link in the marketing message. If you opt out of marketing communications, you'll still receive important notices about your account.

To process payments

When making a purchase, we use the information you provide to set up an account for you, so you can manage your subscription. We also provide this information to our service provider to process your payment, according to your instructions.

To comply with legal and other requirements, and to protect rights

We may use information in our possession to comply with the law, a subpoena, or a court order. We may use it to comply with important industry standards, or our own internal policies. We may also use it to protect against, identify and prevent fraud, or other unlawful activity. And we may use it to defend ourselves against claims and other liablities.

How We Share Your Information

No third-party marketing

We do not rent, sell, or share personal information about you with other people or nonaffiliated companies for marketing purposes.

Subsidiaries and affiliates

We may share your information with other companies we own, or are closely connected to (subsidiaries and affiliates).

Vendors and service providers

We may also share your information with companies we hire to help us (vendors and service providers). Examples include hosting companies, analytics companies, payment processors, and other types of companies. We require them to only use this information to do what we ask.

Courts or law enforcement agents

We may disclose information to courts or law enforcement agents, if we believe this is required by law, or to protect your, our, or others' rights, property, or safety.

Another company that buys us

If we sell or transfer some or all of Kent Informatics, Inc. to another company, or if the company is reorganized or dissolved, our data will likely be transferred to another company. We'll use reasonable efforts to get the new owner to treat your data the same as we did. You can also contact the new company to ask about your information.

Other companies, with permission

We may share your information with other companies if we have your permission to do so, in a separate agreement with you.

Transfer to the United States

We may transfer your information to the United States. Our business is located there, along with many of our vendors and service providers. If you're located in the European Union, or another region whose laws are different, this may not provide the same level of protection. Any information we transfer will be protected by this Privacy Policy.

Security of Your Information

We use commercially reasonable safeguards to protect your personal information. We try to protected it against being accidentally or unlawfully destroyed, altered, accessed, disclosed, or used. We also take reasonable measures to verify your identity when you access your account. Nevertheless, no electronic storage or transmission method is 100% safe, and we can't guarantee that your information won't be damaged, lost or unlawfully disclosed.

If you believe that your account has been accessed by an unauthorized person, or is no longer secure for any reason, please notify us at

Your Rights and Choices

You have certain rights and choices in connection with the information we collect about you.

You have the right to access and edit the information you gave us. You can do this from your account, after you make a purchase.

You also have the right to delete your information. You can do this by emailing us at After verifying your identity, we'll mark your account for deletion from our database, usually within 30 days. Financial data, such as payment records, are kept for a longer period of time.

If you receive marketing emails from us, you may unsubscribe at any time by following the opt-out instructions in the message. Even after you opt-out, you'll continue to receive important notices from us about your account.

Changes to This Policy

We may make small changes to this Privacy Policy without telling you in advance. You can check the policy on our website from time to time to see if it's been updated. The date of last change is shown at the bottom of this page. If we make larger changes, we'll let you know by email, using the email address specified in your account, and by posting a notice on the website. If you continue to use your account, you agree to the new policy. If you don't want to agree to the new policy, you can delete your account (see Your Rights and Choices, above).


This Privacy Policy was written in English in the United States. To the extent that any translation of this Privacy Policy conflicts with the English version, the English version shall control.

How to Contact Us

If you have comments, questions or concerns about this Privacy Policy, or the privacy of your information, please email us at, or write to us at:

Kent Informatics, Inc.
PO Box 3998
Santa Cruz, CA 95063 USA

Last revised: September 19, 2021